Who we are

We take innovation very seriously, it's our main pillar, trough it we disrupt big and recurrent consumer categories to bring people brands that change their lives.

Thanks to our knowledge the heart of our business model is born in our innovation center that produces ideas and prototypes constanty so they can be transformed in brands that reach the homes of our consumers worldwide.

How we do it

  • Categorie: Market research.
  • Disruption of the Status Quo: We generate ideas to create new concepts that originate new categories.
  • Innovation: We materialize breakthrough ideas so our brands offer better products to different market niches.
  • Go to market: We plan and execute actions that impact the consumer with innovative products.
  • Intellectual property.

Market segments

    We have currently ventured into the following market segments:

  • Fitness: We develop high-tech equipment that helps to excercise easily and practically from the comfort of your home.
  • Kitchen: We create new experiences offering high quality products to make meals.
  • Beauty: We focus on premium quality beauty products and have great brands for personal care.
  • Houseware: We offer products that make everyday life in your home easier.
  • Pharma: We position leading brands that help improve our consumers' health.

Global footprint

We maximize business oportunities through our distribution, network that reaches over 60 countries with mass media advertising capabilities around the world.